Social Media Process
Social media channels have around 3 billion users combined, but not every one of them is your potential customer. We find the ones that are!
People lie at the center of any social media strategy. The most successful search engine optimization campaigns begin with a cognitive map of the target audience. At ESP Insight, the first step of the social media optimization is to analyze the business and its value for the customers and then evaluate the customers based on their needs. In our discovery phase, we explore the 5Ws of the campaign.
Project Brief
Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts
Competitive Analysis
Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews
Social Audit
Create baseline for current social performance based on analytics data and social media monitoring
Audience Research
Use ad tools to identify audience sizes based on keywords, interests, and influencers
With in-depth analysis, we generate data and information about interests of the audience which enables us to craft a laser-focused demographic strategy for your social media campaign. With the rights tools and right insights, our social media optimization is not a blind shot, but we hit the nail in the head.
The power of social media optimization goes beyond the tangible metrics of traffic, or number of followers. It touches various intangible aspects of marketing including creating brand recognition, generating brand loyalty, and positive association.
Project Brief
Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts
Competitive Analysis
Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews
Social Audit
Create baseline for current social performance based on analytics data and social media monitoring
Audience Research
Use ad tools to identify audience sizes based on keywords, interests, and influencers
In achieving target conversion rates in social media optimization, the biggest hurdle is the distraction because of the excessive number of platforms. At ESP Insight, we understand the importance of a demographic focused social media strategy in attaining conversion and sales goals.
Through our expertise in tailor-made digital marketing strategies, we choose the social media platforms that are relevant to your business and your audience. From the wide array of social networking platforms including Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat, etc., we select the ones that are crowded with the targeted demographics and utilize the channel’s unique features to engage them.
Along with finding the right social networking channels, our intent is to explore the right blogging and bookkeeping forums that can boost your social media presence.
Project Brief
Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts
Competitive Analysis
Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews
Social Audit
Create baseline for current social performance based on analytics data and social media monitoring
Audience Research
Use ad tools to identify audience sizes based on keywords, interests, and influencers
Analysis and reporting is an integral part of our social media optimization campaigns. We keep or customers posted about what works and what does not, how far we are from achieving the targets or where we have exceeded the designed metrics to measure our performance. We do not just report numbers, but we report numbers that matter, numbers that make sense to our customers. Based on the campaign and budget, we provide
- Week updates on the campaign status
- Monthly updates on the campaign status
- Reporting of traffic from social media channels
- Relevance and importance of the traffic
- Suggestions to Improve On-Page optimization
Project Brief
Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts
Competitive Analysis
Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews
Social Audit
Create baseline for current social performance based on analytics data and social media monitoring
Audience Research
Use ad tools to identify audience sizes based on keywords, interests, and influencers
Social Media Integration
In social media optimization, we share knowledgeable content, insightful infographics, and fun videos to engage customers and lead them towards desirable sales outcomes, on the platforms that matter…and it works
